Suppose you decide you want to pursue a side business as a photographer. You’re not ready to dive in and open a studio full time, but you want to be able to take clients and do sessions or projects from time to time.
One problem you’ll run up against is – how do people get in contact with you? Surely you have an e-mail address and a cell phone… but do you want people to use your personal cell phone and personal e-mail address? Probably not.
Although you could spend a lot of money on a second cell phone, you can actually get a free phone number, voice mail box, and e-mail for your photography business from a service you probably already use – Google.
Enter Google Voice
When I first launched Olinda Gibbons Photography, we didn’t do a whole lot of business. It certainly didn’t justify a new cell phone number or a separate cell phone plan. But I wanted to be able to give out a phone number without giving out my own cell phone number.
That’s when I tried out Google Voice. It’s a free service from Google with a couple cool features. For our purposes, it does three things.
You get a free phone number. If you want to change to a new number, you’ll have to dish out some cash, but you can choose an area code and point of origin for this number. So, if you want to appear local, pick a number that matches the town you’re near. When people call this Google Voice number, a few things can happen.
You get a free voice mail box. You can set up a special business greeting for your voicemail, a clear advantage over using a personal cell phone. You can set your Google voice number to do not disturb, so people are automatically routed to this mailbox. You can also receive transcripts of your voicemails via e-mail, sms, or an app for your phone (the transcripts aren’t always the best, but you’ll usually get the gist of the message).
You can route these phone calls to your cell phone, or send them straight to voicemail. Let’s say you don’t want to take calls during your regular work day. Set the do not disturb in the morning, and turn it off when you’re off work. During the day, people will get your voicemail; in the evening, the calls will come to your cell phone. You can also receive calls at other phone numbers, if you want to use a different phone, like your home phone.
Better yet, the phone calls that you receive and make from Google Voice are all routed through your Google Voice number. If you have a limited number of minutes on your cell phone plan, you can add the number to your friends and family plan and all of your business calls will magically be free!
At some point, you may want to upgrade to a separate physical phone. But, in the meantime, why not make use of the free services available to you?